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Spotify Launch Campaign
To celebrate spotify's UK launch, we pitched a campaign to enhance its brand appearence on the market, to make audience aware its huge and easy to access catalog. Spotify has the biggest music catalog, its free and you can access it via internet anywhere in the world.

Press Music gets whole lot easier

Strategy:
Most music fans have their huge collection of CDs and LDs, its not so easy to access all their musics, convert all the CDs and traveling with them when you are on holiday. So "access" is the point we tackle the issue.

Solutions:
We came up the concept "Music gets whole lot easier"

we show the miniture peopel climbing / jumping / running around the huge music disc collections piled up like mountain and cliffs. the message is "you shouldn't have to access your music like doing extreme sports, listening to music should be effortless"

Addional brief:
Spotify developed an application on ipod and approved by Apple so Spotify subscribers can access their music on the go..

Solutions:
To celebrate the app's launch on iPod, we think giving out iPod as competition prize is a perfect solution, all you need to do is vote for your favourite song and you could get an iPod each week on a random selection basis.

On the visual, its reflect the art direction of the whole brand campaign, you see a miniture woman sitting on the edge of an ipod enjoying the music, simple and clear message "Win an iPod Touch for your effortless music"