NS&I Beat the FTSE 100 Campaign:
NS&I created a new saving product "Guaranteed Equity Bonds" which attach the customers' saving performance to the stock market, if the market goes up, your saving go up if fall you will get yourfull money back since NS&I is backed by the treasure, so this is absolutly risk free. we need to broadcast the message to the new customers as well as existing ones.
 
 
Press / poster NS&I Guaranteed Equity Bonds, You money outperform the FTSE 100 index without loosing a penny

Strategy:
Having the savings attached to the stock market give it huge growth potential especially the FTSE 100 companies who are the best performers. the target audience are mainly 30+ adult / office perfessional. So we need to show them the potential for their money to grow and risk free.

Solutions:
We came up this idea using pound coins to grow the way like a seedling.

On the poster the coins grow out of the corner whilst vast poster space left empty to show audience the potional room for their money to grow. We also made the seedling grow the way like a stock market chart. so its easy to catch the attention of whom are interested in stock market related product/mesages.
 
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