Change 4 life
The new govement scheme to tackle child obesity, we are appointed to come up 360 marketing solution to tackle various issues.
 
 
Press / poster

Solutions:
Childern are spending vast amounts of time on their game consoles. Often these children consume a lot of fast food which is a very unhealthy combination for a child.

We came up with this press idea showing the figure fighting a giant burger at home which is set to be like the well known game "Street fighter" with the message "Fight 4 your life" to encourage children to get out, exercise and fight against junk food.
 

 

Projection
Animated figures are projected on to the tower blocks as a teaser campaign to introduce the new scheme "come to your door step"

 

 

Bus shelter
Equipted with touch screen, the information kiosk lets you search the nearest park, sport centre / health program as well as downloading podcast and various information on your mobile via Bluetooth.

 
 
DM Pack  

"Opration":
A family fun game delivered through your letter box. the classic opration game not just bring the family together, it also encourage them to discover the unhealthy side of the junk food and remove them from your body leading to a healthier life.

The compact design comes with a long life button battery, so you can carry it around with you, share with your friends and spread the message.

 
 
Banner  

 

Various banner:
This is just one of the vaiours banner concepts. These banners deliver messages to tackle individual issues. they are placed on the sites specificly for the issues.

They include game.co.uk for kid addict to games and food.net for mums whole love food.

 
 
 
   
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